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| 1. Your keyword isn't present in the URL! Our research of hundreds of search engines top-lists shows that keyword presence in the URL is crucial for achieving high rankings in a search engine's results list. By placing keywords in your domain name, you gain a serious advantage with search engines. If your URL points to an already established and high-ranked web page, we do not recommend altering it. However, this factor is worth considering when you create new pages / sites. Most major search engines favor websites with keywords in their URL; however, remember to use them sensibly and not to abuse them. When optimizing a page for a key phrase, separate keywords in the URL with a hyphen (domain/web-site.html) or an underscore (domain/web_site.html), but do not write them as one word. Otherwise, search engines will understand it as a single word (even if the search engine result highlights this keyword in bold), and your work on URL optimization will be wasted. |
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| 1. Your keyword is not present in the Title tag! Your keyword should appear at least once in the Title tag, but it doesn't appear at all. Put the keyword into your Title tag or you'll be unlikely to rank high. |
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| 1. Your keyword weight in the META Keywords is too low! When it comes to this tag, the higher the keyword weight, the better. Meanwhile, on your page, keyword weight doesn't come to more than 33.3%. Try to remove the least informative and least relevant keywords, thus increasing keyword weight. |
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| 1. Your page has too few words! We recommend that it have 113 to 1320 words instead of 109 words, which you have now. Make your page more informative by adding some content to the visible area of your page which is also known as . |
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| 2. None of your keywords are in bold! The fact that you put a certain keyword or phrase in bold tells the search engine that you place an emphasis on it. Naturally it considers these words or phrases to be more important than those in regular font. We recommend that you put your key phrase in bold one or more times. |
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| 3. Your keyword is too far away from the beginning of this page! Your keyword's prominence is only 0.0% while it should be at least 57%. If possible, move your keyword closer to the beginning of your page; this will greatly improve overall prominence. |
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| 4. Your keyword doesn't have enough weight on your page! Your keyword should constitute at least 2 percent, while with your page it is only 0.0%. Increase the keyword weight so its value ranges within the boundaries of 2-10 percent. Also keep in mind the possibility of using different forms of your keywords. While ranking, search engines consider not only direct matches of keywords, but also their various alterations. For instance, for the query "web hosting," search engines will take into account the occurrences of such words as "host", "hosting", "webhosts" etc. on your pages. In addition, the modification of your keyword makes the content more user-friendly, so your page doesn't look like a readability puzzle stuffed with one and the same keyphrase. And remember: a good technique for writing page copy is to write naturally. |
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| 5. Your keyword is not present at the beginning of this page! Early appearance of your keyword shows its importance in the context of the entire page because it is mentioned at the very beginning We recommend that keywords be placed in the first 50 words in the visible text of this page. |
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| 6. Your keyword is not present at the end of your page! Your page will be more relevant if your keyword appears at the end of the visible text. To achieve this, put your keyword in the last 50 words of your copy. |
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| First heading on the page (H1-H6) | |
| 1. Your page either has no h1 headings, or has no text in the first heading on the page! It is crucial that your keyword appears in one of these headings. We also recommend that you put an <h1> heading as close to the beginning of your page as possible. Search engines traditionally consider text in the headings to be essential, and having your keyword there will positively influence your website's overall optimality. |
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| Text in links including ALTs | |
| 1. Your keyword rarely appears in the ALT / TITLE attributes of text and graphical links on this page! Your keyword should appear at least once in text links, but it doesn't appear at all. We recommend that it be used in such links up to 6 times. You can easily adjust this number with your favorite HTML editor. |
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| 1. Constantly improve the link popularity of your page! This function shows how many other Web pages are linking to yours. Link popularity is crucial for your search engines rankings. Remember that having few high-quality sites linking to you is far better than many irrelevant links. The only way to achieve Top-10 positions is to have very competitive keywords and good link popularity. IMPORTANT: ask other webmasters to include your keywords when they link to this page. Also, make it your everyday task to acquire new links, and follow the overall development of your thematic niche. Try to interest the sites that are ranked high for your keywords so that they link to you. |
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| 1. Your keyword is poorly present throughout Titles of Web pages across your site! We have found it in 0.0% Titles. The theme of your site is an important factor which influences your rankings. We recommend that you put your keyword into at least 27% page Titles on your site. |
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| 1. Your Google PageRank is 8! Google Page Rank is one of the most important evaluating factors influencing your ranking. It is practically impossible to manipulate Google PageRank. Due to its workability, relevant and impartial results it gained great popularity. This algorithm defines your link popularity among other thematic resources. Every web page gets its own PageRank, it can vary in 0-10 scale on the Google Toolbar. Though well optimized, your pages will never get in the top results for very competitive keywords without high PageRank. The only way out is to increase constantly your link popularity. Get as many links as you can from authority relevant sites with high PageRank. |
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| 2. Your Alexa Traffic Rank is 966! Alexa is an organization that analyzes world's web traffic. There is a community of people that use Alexa Toolbar, a small utility that gathers information about what websites they visit, how many pages they view. The information then transmitted to Alexa and analyzed. The quantity of Alexa toolbar users and the number of pages viewed by them are adjusted to approximate number of internet users. Then the popularity of different sites is approximately measured. In terms of the Alexa Traffic Rank, the closer a site gets to the number 1 position, the more traffic a site receives. For example, if to take Google, its main page has Alexa TR 3. That means that www.google.com is the third most visited page in the web. There are two main methods to heighten the traffic rank: 1) Work at the content of your site. Rouse interest of your visitors in your site. Interesting and informative content will certainly make them visit your site again and again and make them spread links to you among their friends; 2) Work at you rankings on the search engines. The better the rankings, the more frequently your site is found on the result pages of SEs, the more surfers will click on your site's link. |
